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Drug Abuse and HIV: Learn the Link
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The Learn the Link campaign uses TV, print, and Web public service announcements (PSAs), as well as posters, e-cards, and other tools to send the message to America's youth that using drugs and alcohol even once can have serious health consequences. The campaign also works to reach parents and teachers-influential figures in the lives of young people-with the Learn the Link message. Campaign messages and materials were tested among various groups of young people, guiding the use of technology, the discussion between friends, and the importance of family.
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Campaign Web site:
http://hiv.drugabuse.gov/index.html
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Month and Year Created:
September 2007
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Year Ended:
Ongoing
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Campaign Format:
Print, Web site, Social media
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Other Campaign Format:
webisodes, web banners, multicultural public service announcements (PSAs)
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Contact Person:
National Institute on Drug Abuse
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Contact Phone:
301-443-1124
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Contact E-mail:
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Organization Web Site:
http://www.drugabuse.gov/
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Geographic Area Details:
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Organization:
National Institute on Drug Abuse
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Primary Objectives:
Changing Attitudes, Increasing Conversations/Dialogues, Expanding Knowledge, Raising Awareness, Increasing Education
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Funded By:
National Institutes of Health
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Audience:
Youth/Teens
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Geographic Area:
National
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Disease Focus:
HIV/AIDS
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From the National Prevention Information Network (NPIN) Web site
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