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Salud es Vida, !Enterate!, and Soy…
 


Launched in 2001 as a partnership of the Henry J. Kaiser Family Foundation and the Spanish-language television network Univision, the campaign provides Latinos with information and resources on HIV/AIDS, sexually transmitted diseases (STDs), and related issues. The Soy… campaign was launched in 2008 to highlight the stories of real people living with HIV and those who love them. The campaign includes television and radio ads.


Campaign Web site: http://archivo.univision.com/content/content.jhtml?cid=1674626 External site
Month and Year Created: 
Year Ended:  Ongoing
Campaign Format: Print, Television, Radio, Web site, Social media
Other Campaign Format:
Contact Person: Tina Hoff
Contact Phone:  650-854-9400
Contact E-mail:  thoff@kff.org
Organization Web Site: http://www.kff.org/entpartnerships/univision2/campaign_materials.cfm External site
Geographic Area Details:
Organization: Henry J. Kaiser Family Foundation and Univision
Primary Objectives:  Building Followership/Partnerships , Changing Attitudes, Increasing Conversations/Dialogues, Increasing Testing, Expanding Knowledge, Raising Awareness, Reducing Stigma, Increasing Education
Funded By: Henry J. Kaiser Family Foundation and Univision
Audience:  Hispanics/Latinos, Youth/Teens
Geographic Area: National
Disease Focus: HIV/AIDS

From the National Prevention Information Network (NPIN) Web site