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Find Your Frequency
 


Find Your Frequency is a social marketing campaign funded by the Washington State Department of Health and co-created by the Public Health departments in King, Pierce, and Snohomish Counties. These counties banded together because their jurisdictions contain approximately 80% of all Washington State HIV cases. The Find Your Frequency campaign encourages men who have sex with men, particularly those who are high-risk, to test for HIV more often. It is a multi-channel campaign with posters in bars, theaters, restaurants, and bathhouses, mobile and stationary billboards, testing reminder cards, newspaper ads, and online ads on hook-up websites, phone apps, and social media sites like Facebook and online news sites. All ads direct the user to test more often and to go to our website and find the HIV testing frequency that is right for them.


Campaign Web site: http://www.findyourfrequency.com External site
Month and Year Created:  June 2012
Year Ended:  Ongoing
Campaign Format: Print, Billboard, Web site, Social media, SMS/Texting
Other Campaign Format:
Contact Person: Brett Niessen
Contact Phone:  206-263-2036
Contact E-mail:  brett.niessen@kingcounty.gov
Organization Web Site: http://www.kingcounty.gov/healthservices/health/communicable/hiv.aspx External site
Geographic Area Details:
King (including Seattle), Pierce, & Snohomish Counties (including Bellingham)
Organization: Public Health Seattle & King County, Tacoma-Pierce County Health Department, Snohomish Health District
Primary Objectives:  Increasing Testing
Funded By: Washington State Department of Health
Audience:  African Americans, American Indian or Alaska Native/Tribal Populations, Hispanics/Latinos, LGBT Populations, Men Who Have Sex With Men(MSM), Urban Communities
Geographic Area: Local
Disease Focus: HIV/AIDS

From the National Prevention Information Network (NPIN) Web site