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Say Yes to Knowing
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The Connecticut Department of Public Health implemented a statewide campaign to increase the awareness of HIV/AIDS and encourage residents to get tested for HIV. The target audience of the campaign includes the general public, including special population groups (men who have sex with men, injection drug users, African-American men and women, Latinas/os).
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Campaign Web site:
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Month and Year Created:
November 2012
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Year Ended:
2013
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Campaign Format:
Print, Radio, Billboard
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Other Campaign Format:
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Contact Person:
Pamela Foster
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Contact Phone:
860-509-7838
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Contact E-mail:
pamela.foster@ct.gov
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Organization Web Site:
http://www.ct.gov/dph
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Geographic Area Details:
Connecticut
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Organization:
Connecticut Department of Health
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Primary Objectives:
Increasing Testing, Raising Awareness, Reducing Stigma
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Funded By:
Centers for Disease Control and Prevention
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Audience:
African Americans, General Public, Hispanics/Latinos, Injection Drug Users, Men Who Have Sex With Men(MSM)
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Geographic Area:
State
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Disease Focus:
HIV/AIDS
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From the National Prevention Information Network (NPIN) Web site
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