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Many Shades of Gay
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Many Shades of Gay is a multimedia campaign to communicate that no matter who you are or how you see yourself, getting an HIV test every six months is an important part of taking care of yourself, your partners and your community. It encourages gay and bisexual men to make frequent HIV testing the social norm in the community. The interactive and educational website invites users to create a personalized avatar. On the site, visitors are also able to opt in to receive reminders via e-mail or text from the avatar when it is time for another HIV test or STI screening. The campaign launched in June to coincide with gay pride events and National HIV Testing Day. The first phase included billboards, buses, metro stations, the internet, and social media. All creative is available rights-free to any interested organization to adopt for your HIV testing promotion efforts.
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Campaign Web site:
http://www.manyshadesofgay.org/
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Month and Year Created:
June 2012
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Year Ended:
Ongoing
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Campaign Format:
Billboard, Web site, Social media, SMS/Texting
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Other Campaign Format:
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Contact Person:
Megan Canon
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Contact Phone:
415-487-3000
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Contact E-mail:
mcanon@sfaf.org
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Organization Web Site:
http://www.sfaf.org/
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Geographic Area Details:
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Organization:
San Francisco AIDS Foundation
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Primary Objectives:
Increasing Testing, Raising Awareness
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Funded By:
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Audience:
LGBT Populations, Men Who Have Sex With Men(MSM)
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Geographic Area:
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Disease Focus:
HIV/AIDS, STDs
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From the National Prevention Information Network (NPIN) Web site
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