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Know Where You Stand™
 


Know Where You Stand was the first phase of CDC's HIV testing campaign for black gay and bisexual men. The campaign was developed to help address the urgent need to reduce HIV infections among black gay and bisexual men. Recent studies found that almost 60 percent of black gay and bisexual men with HIV were unaware they were infected. Know Where You Stand highlighted the importance of HIV testing through online banner advertisements, bus and billboard ads in key cities and activities at Black Pride events. The Know Where You Stand campaign ended in Fall 2011 when a new effort for black gay and bisexual men, Testing Makes Us Stronger was launched.


Campaign Web site: http://www.cdc.gov/actagainstaids/resources/index.html
Month and Year Created: 
Year Ended:  2011
Campaign Format: Print, Other
Other Campaign Format: Flash banners
Contact Person: National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
Contact Phone:  800-232-4636
Contact E-mail:  cdcinfo@cdc.gov
Organization Web Site: http://www.cdc.gov/
Geographic Area Details:
Organization: Centers for Disease Control and Prevention
Primary Objectives: 
Funded By: Centers for Disease Control and Prevention
Audience:  African Americans, LGBT Populations, Men Who Have Sex With Men(MSM)
Geographic Area: National
Disease Focus: HIV/AIDS

From the National Prevention Information Network (NPIN) Web site