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Campaigns and Initiatives
Campaign Overviews
Health communication campaigns are designed to help people modify the behaviors that put them at risk for HIV/AIDS, Viral Hepatitis, STDs, and TB and to connect them to testing and treatment resources. The following local, state and national campaigns offer models and resources for public health workers, community based organizations, workplaces, and health consumers, and are geared to reach a variety of audiences.
HIV/AIDS Health Communication Campaigns
STD Health Communications Campaigns
Tuberculosis Health Communications Campaigns
HIV/STDs/Hepatitis Health Communications Campaigns
| Campaign for Black Gay Mens Lives: We Are Part of You |
| Audience |
African Americans |
| Goal |
The campaign New York State Black Gay Network seeks to open dialogues within the larger Black community concerning sexuality, difference, and HIV prevention. Campaign elements include print PSAs and a Website. |
| For more information |
We Are Part of You Website |
| Our Church Lights the Way: The Black Church HIV Testing Campaign |
| Audience |
Black Churches and Church Members |
| Goal |
This campaign is a partnership between the Balm in Gilead and the Centers for Disease Control and Prevention (CDC) to solicit the Black faith leadership to encourage African Americans to get tested for HIV and to know their status. It is designed for faith institutions to anchor their place of worship as community centers for AIDS education, compassion and services. The campaign culminates with National HIV Testing Day on June 27th. The Balm In Gilead is requesting that every church in the African American community organize an HIV testing day and encourage everyone to get tested for HIV throughout the month of June and year round. The campaign offers an HIV testing commercial. |
| For more information |
Centers for Disease Control and Prevention (CDC) |
| Rap-It-Up |
| Audience |
African American youth and families |
| Goal |
Rap-It-Up is Black Entertainment Televisions (BET) call to action, grassroots HIV/AIDS awareness campaign designed to address the epidemic in the African American community. Rap-It-Up seeks to help African American youth and families protect against HIV/AIDS related illness and diminish the incidence of HIV/AIDS.
The campaign includes BET network programming, a road tour, a Website, public service announcements (PSAs), print materials, teen forums, and classroom curricula.
|
| For more information |
Rap-It-Up Website
866-RAP-IT-UP
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| Together We Are Stronger: Addressing Homophobia and HIV Stigma in Native Communities |
| Audience |
American Indian, Alaska Native, Native Hawaiian communities |
| Goal |
Sponsored by the National Native American AIDS Prevention Center (NNAAPC), the campaign addresses homophobia and HIV stigma in American Indian, Alaska Native, and Native Hawaiian communities. The campaign includes a PSA, print ads, and interviews. |
| For more information |
Native American AIDS Prevention Center Website
|
| Banyan Tree Project |
| Audience |
Asian/Pacific Islander Communities |
| Goal |
The Banyan Tree Project is a national social marketing campaign
led by Asian & Pacific Islander Wellness Center , to stop HIV/AIDS-related stigma in Asian & Pacific Islander (A&PI) communities. The campaign offers Public Service Announcements (PSAs), fact sheets, a pledge, documentaries, a communications toolkit, brochures, and posters |
| For more information |
Banyan Tree Project Website |
| HIV Not Fabulous: Stay Negative |
| Audience |
HIV Negative Gay Men |
| Goal |
HIV-Not Fabulous is a CDC-funded social marketing campaign coordinated by AIDS Healthcare Foundation (AHF). The campaign uses real people living with HIV/AIDS, and through simple photographs, highlights certain physical ailments - diarrhea, wasting syndrome, lipodystrophy [irregular body fat distribution] - that have become a day-to-day reality for many of those living with the disease. Campaign elements include print ads, posters and billboards, and a Website. |
| For more information |
Stay Negative Website |
| Campaign to End AIDS |
| Audience |
Political leaders, general public |
| Goal |
The Campaign to End AIDS (C2EA) is a diverse coalition of people living with HIV/AIDS, their advocates and their loved ones. C2EA has a goal to activate leaders to exert the political will to stop the epidemic, in the U.S. and abroad. The campaign goals include:
- Fully fund quality treatment and support services for all people living with HIV everywhere.
- Increase HIV prevention efforts at home and abroad, guided by science rather than ideology.
- Increase research to find a cure, more effective treatments and better prevention tools.
- Fight AIDS stigma and protect the civil rights of all people with HIV and AIDS everywhere.
The campaign includes a youth action institute, an activist toolkit, posters, PowerPoint presentation, an e-newsletter, and a PSA. C2EAs AIDSVote is a candidate education and voter education project working to make sure candidates for public office know what it takes to end AIDS and voters who care about ending AIDS know where the candidates stand on the issues.
|
| For more information |
Campaign to End AIDS Website
AIDSVote Website |
| HIV Stops With Us |
| Audience |
HIV Positive People and General Public |
| Goal |
HIV STOPS WITH US is a multifaceted national social marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The campaign features real HIV positive people from across the country and some of the HIV negative persons in their lives - family members, friends, care providers, and partners. The campaign features HIV positive people from Boston, Buffalo, Los Angeles, New York City, and Oakland talking about real issues. Each city has its own Website. The Website also contains articles of interest, resources, and a calendar of related events. Campaign media and materials include billboards, transit and print ads, posters, outreach materials, and Internet ads. The Website is also available in Spanish. |
| For more information |
HIV Stops With Us Website |
| Entrate! Salud Sexual and Salud es Vida |
| Audience |
Latinos under 25 |
| Goal |
Launched in 2001 as a partnership of the Henry J. Kaiser Family Foundation and the Spanish- language television network Univision, the Entrate! campaign provides young Latinos (under 25) with information and resources on HIV/AIDS, sexually transmitted diseases (STDs) and related issues. The campaign includes PSAs, a sexual health guide, and fact sheets. |
| For more information |
Entrate! Salud Sexual Website
Salud es Vida Website
1-866-TU SALUD
|
| Tu No Me Conoces (You Dont Know Me) |
| Audience |
Latinos |
| Goal |
Tu No Me Conoces promotes HIV testing to Spanish-speaking communities. The campaign includes a radio PSA. |
| For more information |
Tu No Me Conoces Website
|
| Think MTV: Sexual Health |
| Audience |
Youth |
| Goal |
think: Sexual Health is a continuation of MTV's commitment to educating and empowering young people about issues vital to their sexual health. Since 1997, MTV has partnered with the Henry J. Kaiser Family Foundation on an extensive, Emmy-award winning public education campaign to inform young people about sexual health issues, including abstinence, HIV/AIDS and other sexually transmitted diseases (STDs). The campaign includes full-length programming, public service advertisements (PSAs), online content, original research, and a free resource and a referral service. |
| For more information |
think: Sexual Health Website
1-888-BE-SAFE-1
|
| Staying Alive |
| Audience |
Young people |
| Goal |
Staying Alive is an international campaign that provides information on HIV/AIDS prevention and protection, promotes safer lifestyle choices and encourages people to fight the stigma and discrimination which still surrounds the disease. It is a partnership between MTV Networks International, YouthNet spearheaded by Family Health International, the
Henry J. Kaiser Family Foundation, USAID, UNAIDS, UNFPA, The World Bank, DFID, SIDA and other organizations. The campaign produces special programming, PSAs, one of the most comprehensive sexual health websites for youth, grassroots events, and advocacy opportunities. |
| For more information |
Staying Alive Website
|
| Cable Positive |
| Audience |
Cable and Telecommunications Industry |
| Goal |
Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS. The campaign includes grants for local AIDS service organizations and cable outlets to partner, an employee assistance program for industry members and family living with HIV/AIDS, PSAs, AIDS in the workplace seminars for cable and telecommunications industry employees, and programming awards. |
| For more information |
Cable Positive Website
|
| Syphilis Testing: Just Part of the Routine |
| Audience |
Men Who Have Sex with Men (MSM) |
| Goal |
The campaign is presented by the Chicago Department of Public Health Division of STD/HIV/AIDS Public Policy and Programs, and the Syphilis Elimination Task Force, with coalition partners in the private and nonprofit sectors. The goal is to provide information so MSM can make knowledgeable decisions about their sexual lives, including making syphilis testing part of their routine. Campaign materials include posters, palm cards, television spots, and restroom and public transportation advertising. |
| For more information |
Get Tested Chicago Website |
| Stop TB Partnership |
| Audience |
Governments, Non-governmental organizations (NGOs), General Public |
| Goal |
The Stop TB Partnership was established in 2000 to realize the goal of eliminating TB as a public health problem and to obtain a world free of TB. It comprises a network of international organizations, countries, donors from the public and private sectors, governmental and nongovernmental organizations and individuals that have expressed an interest in working together to achieve this goal. Stop TB offers a PSA, Fight AIDS. Fight TB. Fight Now. |
| Targets |
- By 2005: 70% of people with infectious TB will be diagnosed and 85% of them cured.
- By 2015: the global burden of TB disease (deaths and prevalence) will be reduced by 50% relative to 1990 levels.
- By 2050: The global incidence of TB disease will be less than 1 per million population. (Elimination of TB as a global public health problem.)
|
| For more information |
Stop TB Partnership Website
Fight AIDS. Fight TB. Fight Now. PSA
|
| Deserve to Know |
| Audience |
Men Who Have Sex With Men (MSM) |
| Goal |
The goal of the Deserve to Know campaign, developed by the Maine Center for Disease Control and Prevention, is to ensure that men who have sex with men are tested and screened for HIV, STDs and Hepatitis. The campaign includes a Website, radio PSAs, posters, and palm cards. |
| For more information |
Deserve to Know Website
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