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Social Marketing and Education Campaigns

Campaign Resources
Annual Events
Health Communication Strategies
PSAs

Public Service Announcements (PSAs)

HIV/AIDS PSAs

Subject Audience Source Description
HIV Awareness/Testing General public CDC 30 second radio spot encourages Americans to get tested for HIV
Asian and Pacific Islander HIV/AIDS Awareness Asians and Pacific Islanders CDC 30 second radio spot encourages Asians and Pacific Islanders to talk about HIV and get tested for HIV
National Native HIV/AIDS Awareness Day American Indians, Alaska Natives, Native Hawaiians CDC 30 second radio spot promotes awareness and testing for National Native HIV/AIDS Awareness Day
National Latino AIDS Awareness Day Hispanics/Latinos CDC 30 second radio spot promotes prevention, testing, and treatment for National Latino AIDS Awareness Day
A World Without AIDS All The World Bank Group One PSA on protection and education

One PSA on the impact of HIV on global poverty

One PSA on the impact of AIDS prevention on our children's future

Viral Hepatitis PSAs

Subject Audience Source Description
Early Detection of Viral Hepatitis Can Save Lives General Public CDC 30 second radio spot promotes early detection of viral hepatitis to help prevent liver damage, cirrhosis, and liver cancer
Hepatitis B Awareness and Testing Asian Americans Hepatitis B Foundation, Office of Minority Health, and the Association of Asian Pacific Community Health Organizations 30 second TV spot raises community awareness of Hepatitis B and encourages Asian Americans to get tested for this preventable and treatable disease


STD PSAs

Subject Audience Source Description
STD Awareness/Testing College-aged youth and young adults CDC 30 second radio spot encourages college-aged youth and young adults to get tested for STDs
STD Awareness/Testing College-aged youth and young adults CDC A second 30 second radio spot encourages college-aged youth and young adults to get tested for STDs
STD Awareness/Testing Women CDC 30 second radio spot encourages women to get tested for STDs
STD Awareness/Testing General public CDC 30 second radio spot encourages listeners to get tested for STDs
STD Awareness/Testing Men who have sex with other men CDC 30 second radio spot encourages men who have sex with other men to get tested for STDs


TB PSAs

Subject Audience Source Description
World TB Day General public CDC 30 second radio spot promotes TB awareness for World TB Day
Global TB Elimination All The World Bank Group One PSA on TB elimination




Page Last Updated: March 6, 2012

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