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Featured Partner


Featured Partner Banner and Link to Their Website

The CDC NPIN Featured Partner resource offers HIV/AIDS, viral hepatitis, STD, and TB prevention-focused organizations a platform to showcase their services, programs, and materials. Our goal is to highlight the work of CDC's prevention partners and encourage partners to connect with each other to share information and strategies. Organizations are nominated by CDC or their peers, or are self-nominated. Those selected are featured on the NPIN Web site for the month.

University of Missouri Student Health Center Sexual Health Program Overview

The Sexual Health Program at the University of Missouri (MU), supported by the Student Health Center, has provided the campus community with high quality, innovative, and evidence-based programming for more than 15 years.

Group of SHAPE members

The program's projects and educational interventions are all based on four core values: Talk, Respect, Protect, and Enjoy. The Sexual Health Program delivers accurate information through multiple channels, including a valid and reliable assessment tool designed to measure the sexual health knowledge, attitudes, and behaviors of college students. These data support the program's campus projects, including

  • Sexual Health Advocate Peer Education (SHAPE), a program providing students with well-trained peer educators who promote sexual health, responsibility, and safety. An approved general education course entitled "Sexual Health Advocacy and Service Learning" serves as the prerequisite for students to apply to the program and allows them the opportunity to investigate sexual health through a socio-cultural lens. A portion of their final course grade requires students to work with a community agency and complete 35 hours of service learning (SL). The class and SL experience promote student introspection and reflection on their sexual health values. Twelve peer educators have made more than 5,500 student contacts and conducted more than 38 sexual health presentations between fall 2009 and spring 2010.
  • Sexual Health and Safety Products (SHSP), an initiative designed to promote safe, responsible sexual health decision making as well as to increase students' accessibility to sexual health safety products and resources. Each sexual health and safety product dispenser features a poster that prompts students to think before they engage in any sexual activity. Each safety product packet contains a list of sexual health resources, on- and off-campus. Peer educators stock the machines with supplies and conduct regular safety product demonstrations. User-friendly videos are available on the Web site. This initiative has fostered a strong partnership with the Department of Residential Life.
  • SHealth, a Web site designed entirely by students for students offering MU students the opportunity to navigate through realistic sexual health scenarios and receive feedback on their sexual health decision making. The site offers blogs, forums, and individualized feedback to questions posed by students. A sexually transmitted infection (STI) stigmatization model is in development and will be evaluated for use in fall 2011.
  • Sex Word of the Day (SWD), a social marketing campaign where peer educators have developed words that all begin with "sex" and correspond with sexually responsible messages. The messages are delivered through cartoon replicas of the peer educators to assist in captivating audiences with the intent to promote peer-to-peer interaction. Each "toon" delivers social norms messages and promotes conversation on sexual health responsibility.

These projects were all designed to provide MU students opportunities to speak openly and honestly about sexual health and to increase access to safe, credible sexual health resources.

Program Highlight

This is only a test GYT Ad
In April 2009 and 2010, UM promoted the GYT-STD Awareness Campaign in collaboration with CDC. This campaign was spearheaded by the sexual health peer educators and supported by UM's Student Health Center. With the help of the Boone County Health Department and Rain—a nonprofit organization that provides comprehensive STI, HIV/hepatitis education, early detection, and care coordination for at-risk individuals, families, and communities—this campaign proved to be highly successful. The Student Health Center provided the confidential testing site and the marketing while the two local agencies provided the STI counseling and testing.

Marketing strategies included creating a Facebook event page, distributing free M-I-Z, G-Y-T buttons (MIZ is student slang for the university), and posting announcements on Web sites and listservs, in addition to using a campus-wide distribution list to all MU students. In addition, GYT posters and flyers were placed in high traffic areas in academic buildings across campus.

134 STI tests were conducted, and 48 students were turned away due to the large demand and limited testing resources. Multiple pre- and post-evaluations were conducted on the day of the event, during presentations, and in the clinic, and results indicate

  • MIZ GYT Get Yourself Tested button Of those who completed the survey (n=74), 51% of MU students had heard of the GYT campaign before coming to get tested.
  • 54% credited the GYT campaign for helping them decide and realize the importance of getting tested.
  • 40% had talked to their partner and/or friends about STI testing and sexual health because of the GYT campaign.
  • More than 35% of students who took the pre- and posttests know how human papillomavirus and chlamydia are contracted and transmitted.

The GYT campaign was successful in providing cost-effective access to sexual health resources, giving the peer educators leadership opportunities and improving student awareness of sexual health agencies across campus and in the community.

 

University of Missouri Student Health Center Sexual Health Program

1101 Hospital Drive, DC 800 
Columbia, MO 65212  
573-882-5690

View MIZ GYT event on: MIZ GYT Facebook

 

 

studenthealth.missouri.edu/
programs/shape.html


Contact the NPIN Outreach Team for more information on Featured Partner nominations—info@cdcnpin.org

Archives

Visit the Featured Partner Archive to learn about other Featured Partners.


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